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Through the expertise of our Advertising and Marketing departments, Medicine Shoppe Canada offers a nationally coordinated marketing program and a custom-designed local marketing strategy for each store. Each franchisee can customize marketing pieces to contain the pharmacist’s name and photograph, specific store information, special services, monthly health events, and any promotional products offered.
Medicine Shoppe’s marketing efforts are successful because we highlight our strengths and unique competitive advantages. Unlike the marketing strategies of many of our competitors (who use weekly newsprint flyers featuring numerous non-health-related front store items) Medicine Shoppe emphasizes the key differentiators that are important to our customers: |
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Pharmacist professionalism |
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Personal relationships |
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A level of customer service that can only be received from a pharmacist or owner |
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| Medicine Shoppe’s proven marketing philosophy focuses on these key points in every ad. The specific purposes of each marketing program are to: |
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Increase awareness of The Medicine Shoppe Brand. |
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Attract and drive customers to our stores |
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Reinforce our professional image |
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Professional Marketing Resources
Capitalizing on our internal expertise—Medicine Shoppe International and Katz Group Canada—Medicine Shoppe franchisees have access to the highest quality professional marketing and advertising materials such as posters, newspaper ads, television ads, flyers, door-hangers, bag-clippers, and POS (point of sale) materials. |
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